Distracted driving is not a new concept for drivers, but it remains a concern. According to the National Highway Transportation Safety Administration (NHTSA), 391,000 people were injured in motor vehicle crashes involving distracted drivers in 2015, which accounted for 16 percent of all people injured in motor vehicle crashes. In addition, 10 percent of all fatal crashes were reported to involve distracted drivers.
In an effort to help educate drivers and increase awareness of the dangers of distracted driving, Allstate’s Reality Rides® program has been visiting colleges and community events throughout the country for the past four years. Through the program, Allstate allows participants to experience distracted driving in a safe virtual reality simulator.
Participants were also asked a series of questions before they tried out the simulator, in order to understand their attitudes about and knowledge of distracted driving.